How Much Money Does Google Make From Google AdWords PPC ?
The answer will shock you!
Have a good look at this data above.
No, really…take a good look.
The cost of Google AdWords PPC, just in the USA has increased from $25 BILLION to $70 BILLION last year alone.
Yes, that’s billion with a capital B.
Now, take a big breath because the next graph will definitely blow your mind.
What Was Google’s Revenue from Google AdWords PPC?
So, Google’s worldwide revenue from Google Ads, in 2018 alone, was $116 BILLION.
Oh, and its growing exponentially!
Why Does Google Keep Making Money with Google AdWords PPC ?
- Google Ads simply work as a leading form of digital marketing services to build your business revenue!
- There is no other digital marketing service or platform in the world that brings potential customers that are searching for your product or service to you. We are all generally less sceptical about Google Ads showing up in our search results than say, paper flyers, banner ads, and even Social Marketing Ads.
Well, of course because we are actively searching for that particular service/product in Google anyway, so relevant Google Ads results are generally welcomed by all of us.
- Google AdWords PPC costs has increased exponentially also.
Why Do Businesses Still Use Google AdWords PPC if the cost has increased so much?
With a hike in ad spend costs from google, why are businesses still flocking to a google ads agency for their digital marketing? Again, the answer is simple.
Google Ads simply work!
Otherwise, why else would someone continue to spend on their digital marketing if it wasn’t working? They wouldn’t!
Businesses might be spending more on their Google Ads campaigns than ever before, but they are also seeing a higher return on investment every year, when their campaigns are setup and managed professionally.
With the constantly increasing Google Ads costs, of course means that your Google AdWords PPC management must be on point. Remember, you pay per click! You don’t want unwanted clicks that won’t generate leads. This will end with you losing money and not generating leads.
Understanding Google’s Adwords platform is a critical skill earned by online marketing companies such as SureTech.
Our recent Google Ads for lawyers Case Study showed what a leading digital marketing agency MUST do in 2020 to get first page rankings in Google.
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